Although this is a commercial for a car, it holds much more importance. It signifies the importance one object can play throughout the years. The father first had this car and he cherished it throughout the years, maintaining it, with the car always being there at every point in life. It helps him remember the "days of his life," from his first date, marriage, first house, and first kid. The car was a memory itself. He was "passing on the memories" along with the car to his son as a memorable piece of his life. The car was basically an origin of memory.
In this video, Lebron James is on the court playing basketball as he reminisces about all those shots he has taken on the courts. He is reminded of the times he has played basketball with his many teams. From high school all the way on to his professional career, the team has been the biggest factor in his success as a player. The memory of his team helps him succeed in his present.